Twitter has launched its newest itemizing of key developments and subjects for the 12 months, which, unsurprisingly, noticed #COVID19 and #StayHome as the primary and third most Tweeted hashtags of 2020.
However past the pandemic, it is fascinating to notice the important thing focus factors and other people through tweet.
First off, on TV reveals – the Brazilian version of Huge Brother got here out on high as probably the most mentioned through tweet.
Apparently, ‘Recreation of Thrones’ remained a key level of TV dialogue, regardless of the collection finale airing over a 12 months in the past, whereas Netflix’s ‘Tiger King’ was additionally a significant pattern early within the 12 months.
By way of sports activities, the brand new NBA Champion LA Lakers had been probably the most tweeted about crew.
Even so, soccer dominated the Twitter dialogue, with eight of the highest ten slots taken up by skilled soccer (or ‘soccer’, relying on the place you are based mostly) golf equipment.
By way of individuals, it will be no shock to see that US President Donald Trump and President-elect Joe Biden dominated proceedings.
South Korean boy-band BTS and rapper Kanye West additionally made the listing – whereas the 2 additionally lead the itemizing of most-discussed musicians for the 12 months.
Within the broader leisure sphere, the demise of ‘Black Panther’ actor Chadwick Boseman had a significant impression on many. Boseman’s ultimate Tweet was probably the most retweeted tweet of the 12 months, and have become probably the most favored Tweet of all time.
Boseman’s demise was a shock to many, and it added to the broader sense of mourning that is lingered all through a particularly powerful 12 months.
On a lighter notice, the ‘laughing with tears’ emoji was probably the most used through tweet:
It was additionally probably the most used emoji through tweet final 12 months, with the highest ten shuffling round solely barely, regardless of a considerably completely different interval.
Certainly, Twitter additionally notes that regardless of the overarching sense of tension and unhappiness all year long, tweets that expressed being grateful or grateful elevated by 20% globally. Individuals are searching for positivity amid the doom and gloom of the relentless information cycle, which is a vital notice for entrepreneurs as they take into account their messaging on the platform.
Total, the developments mirror the challenges of the 12 months, but additionally the hope, and the necessity for optimistic, even joyful content material.
That may’t all the time be the case, however Twitter’s developments present some key perception into how individuals want to have interaction, and what messaging they reply to on the platform.
You’ll be able to try Twitter’s full itemizing of 2020 developments right here.