Toyota to launch an electrified SUV model of its Crown sedan, the primary Toyota exported to the US within the Fifties


A latest report out of Tokyo says that Toyota is engaged on an SUV model of its Crown sedan, arriving in hybrid, PHEV, and fully-electric variations for its house nation along with exports of some variations to China and North America. The Crown was the primary Toyota automobile to be exported to the USA in 1958, and it has remained a mainstay mannequin within the Japanese marketplace for 67 years.

Whereas Japanese automaker Toyota has been extra laggard than some in its embrace of BEVs, it does acknowledge what sells and sticks with it. The corporate holds the present crown because the world’s prime promoting automaker, having bought 10.5 million autos in 2021.

Whereas just about none of those industry-leading gross sales got here from BEVs (but), Toyota has made fairly a reputation for itself in hybrids – a automobile sort it plans to promote nicely into the subsequent decade, even when it means taking part in somewhat soiled.

PHEVs just like the Prius Prime and RAV4 Prime are extremely popular in the USA, though their federal tax credit might quickly run out. Earlier than Toyota grew to become a family title in the USA nevertheless, it was a brand new Japanese model exporting a sedan known as the Crown within the Fifties. The Crown would go on to see 4 generations of fashions in North America from 1958–1973.

In Japan, the Crown stays a staple within the Toyota fleet, approaching almost 70 years of manufacturing. In accordance with a latest report, Toyota is seeking to promote EV adoption by revamping its traditional sedan as an electrified Crown SUV.

Toyota Crown SUV
The 2021 Toyota Crown for the Japanese market

The Toyota Crown will return to the USA as an electrical SUV.

After talking with a number of individuals who declined to be recognized, Reuters stories that Toyota is in truth engaged on an electrified model of the Crown in SUV type for a number of markets.

Reuters’ sources additionally mentioned that a part of the choice to go SUV on the Crown is predicated on client choice leaning away from sedans in favor of bigger autos – and who loves an excellent hybrid greater than Toyota?

In accordance with the sources within the report, the hybrid model of the Crown SUV shall be exported to China and North America in the summertime of 2023, however the PHEV model will solely be bought by Toyota in Japan. As for the BEV model of the Crown SUV? Effectively that continues to be unsure as Toyota finalizes its export plans earlier than an anticipated launch in 2024.

As a counter to the SUV rebirth of the Crown, Toyota additionally plans to ship a very transformed sedan model this summer season. Whether or not it’s going to are available any type of electrification nevertheless, stays unclear presently. A spokesperson for Toyota has declined to touch upon the brand new Crown SUV or sedan.

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