Regardless of constructing the best-selling EV on the planet and a number of the hottest autos of any type, Tesla and its long-promised Cybertruck got here up quick in a latest client survey on electrical pickup vehicles. Ditto for Rivian’s R1T.
The massive winner? Ford’s upcoming F-150 Lightning.
That’s proper, one of many oldest legacy automakers on the planet is the one with the most popular all-electric truck, in response to a latest survey we did at Autolist.com.
Autolist polled 1,100 present automotive consumers in late October and early November on the burgeoning all-electric pickup vehicles section.
Thirty-eight p.c of respondents stated the electrical truck they’d be almost certainly to purchase was Ford’s F-150 Lightning.
Chevy’s promised Silverado Electrical (set to debut on Jan. 5, 2022) got here in second with 26 p.c, then Tesla’s Cybertruck with 20 p.c, GMC’s Hummer EV SUT with 11 p.c, and at last Rivian’s R1T, with 5 p.c. Of all 5, solely Rivian’s R1T has began manufacturing and really delivered autos to consumers.
However it wasn’t simply that Ford’s truck got here out on prime within the ballot. It was additionally how it did so.
Ford’s F-150 Lightning additionally ranked as the preferred alternative amongst key teams of consumers that will likely be essential for the success of any upcoming electrical truck (you may try full particulars of the survey outcomes right here).
These included present and first-time EV consumers, present and first-time truck consumers, all revenue brackets, and consumers over 35.
“Ford’s Lightning has all of the elements of success,” stated Corey Lydstone, president and CEO of Autolist. “It has the identify recognition that transcends the EV market, it has the styling and options that enchantment to truck house owners and first-time consumers alike, and its large worth vary makes it attainable but in addition aspirational.”
“Crucially, the F-150 Lightning is the primary large-scale, all-electric truck to be launched within the U.S.,” Lydstone added. “Given People’ urge for food for all issues truck-related, that’s Ford’s ace within the gap.”
Thus far, the Lightning has some 160,000 refundable pre-orders, in response to Ford — although that quantity is dwarfed by the stories of over a million pre-orders for Tesla’s Cybertruck. Each fashions are set to start manufacturing in 2022, although the Cybertruck’s date has face repeated delays.
Tesla’s Cybertruck did win amongst youthful consumers in Autolist’s survey; it was the preferred alternative amongst all consumers 35 and beneath. As talked about, Ford’s F-150 Lightning then received the remainder of the age cohorts.
Autolist’s ballot additionally discovered a placing consistency amongst shoppers’ worries about EVs normally — irrespective of the physique type.
Respondents had been requested to select the largest purpose they might not select an electrical truck over a conventional non-gas mannequin. The three hottest responses — by a large margin — had been Value (28%), Issues about vary (25%), and Entry to charging (20%).
These issues mirror shoppers’ worries about EVs normally in polls Autolist did in 2021 and in 2019.
So what about Rivian, particularly on the heels of its eye-popping IPO in November and its present $100 billion market cap?
Total, its R1T ranked final among the many 5 fashions shoppers might select from — regardless of being the one mannequin that’s reached manufacturing. That was a little bit of a drop from the final time Autolist did an electrical vehicles survey in 2019, when it ranked third.
There have been some shiny spots for the R1T on this newest 2021 survey, nevertheless. Whereas the F-150 Lightning didn’t rating significantly effectively for any particular attributes of an electrical truck in client’s minds, the Rivian did. It ranked highest for Efficiency, Vary, Styling, Options, and Practicality.
“Rivian has extra to worry from Ford than it does from Tesla, given how the Lightning is extra of a aggressive menace than the Cybertruck will likely be if it ever reaches manufacturing,” Lydstone stated. “It is going to be fascinating to see how the R1T and Lightning coexist.”