Samsung and LG to go head-to-head with Mini LED TVs in 2021

Seoul, Samsung Electronics and LG Electronics — the world’s two largest TV makers are set to accentuate their battle within the TV market this yr, as they unveiled new TVs utilizing mini gentle emitting diode (LED) know-how, forward of the Shopper Electronics Present (CES) 2021.

A Mini LED TV is a liquid crystal show (LCD) TV that makes use of tiny LED chips that typically vary from 100 to 200 micrometers in measurement for its backlights. The product gives higher brightness, increased distinction ratio and decrease energy consumption in comparison with standard LCD TVs with common LEDs.

The business observers stated this yr could be a breakout yr for the Mini LED TV market as a number of TV makers would launch such merchandise, experiences Yonhap information company.

“Yearly Mini LED backlight TV shipments are projected to succeed in 4.4 million models for 2021, a 2 per cent penetration fee within the general TV market, as manufacturers start integrating Mini LED backlights into their TVs and proceed to enhance applied sciences in addition to optimize prices,” stated business analysis agency ‘TrendForce’.

Of the 2 South Korean digital giants, LG first launched its Mini LED TV on December 29, combining its quantum dot and NanoCell applied sciences.

The corporate stated its new QNED Mini LED TV lineup contains 10 fashions providing each 4K and 8K choices with massive display screen sizes upto 87 inches.

“LG’s modern Mini LED backlighting contains as much as practically 30,000 tiny LEDs that produce unbelievable peak brightness and a distinction ratio of 10,00,000:1,” the corporate added.

“Because of a brand new panel construction enhanced by LG’s superior Mini LED backlighting, these TVs ship a really immersive viewing expertise within the LCD area.”

Samsung threw its hat into the ring on Thursday by introducing the Neo QLED TV that makes use of Quantum Mini LED.

“Samsung designed the Quantum Mini LED to be 1/40 the peak of a traditional LED,” the corporate stated.

“The Quantum Mini LED has extremely skinny micro layers full of many extra LEDs.”

Samsung’s Neo QLED TV additionally comes with Quantum Matrix know-how that gives a 12-bit luminance scale with 4096 steps, which delivers a extra exact and immersive viewing expertise, and its Neo Quantum Processor that utilises synthetic intelligence (AI) upscaling know-how for optimised image high quality.

Samsung stated the Neo QLED TV could be accessible in 8K and 4K fashions and could be launched from the primary quarter of the yr.

The business insiders stated Samsung and LG’s launch of Mini LED TVs would push the 2 sides to go head-to-head within the premium TV market.

In recent times, Samsung and LG have been locking horns over QLED TV and OLED TV that are several types of TVs.

LG has been claiming that Samsung’s QLED TV is merely a LCD TV with a backlight panel that has an extra quantum dot (QD) sheet, whereas Samsung has been declaring that LG’s OLED TV has an issue of gradual degradation of pixels, additionally known as “burn-in” because the product makes use of natural materials.

The observers stated the introduction of the Mini LED TV would assist Samsung to defend its standing because the world’s high TV vendor till the corporate rolls out its premium TV units with next-generation QD-OLED shows.

In keeping with information from market researcher Omdia, Samsung led the worldwide TV market with a share of 33.1% within the third quarter of 2020 when it comes to gross sales income. LG was the runner-up with a market share of 16.6%.

“Samsung is hoping to extend the market share of its QLED TVs that are way more cost-competitive than OLED TVs by way of the mixing of Mini LED backlights,” TrendForce stated in its latest report.

“Samsung is concentrating on yearly shipments of greater than two million Mini LED TVs subsequent yr in anticipation of excessive market demand.”

For LG, its Mini LED TVs are anticipated to spice up the corporate’s premium TV gross sales contemplating that they’d include extra reasonably priced costs than its flagship OLED TV.

“With OLED on the pinnacle of LG’s TV choices with its self-lit pixels and impartial dimming management, the arrival of LG’s QNED Mini LED TVs gives a compelling possibility for customers,” LG stated.

The business observers stated the Mini LED market is predicted to develop sharply over the approaching years. In keeping with market tracker Show Provide Chain Consultants (DSCC), gross sales of Mini LED TVs are anticipated to succeed in practically 10 million models in 2022 and above 15 million models in 2024.

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