Rivian’s first retail hub to open in Venice, CA, as ‘an area to assemble’


Recent off the heels of delivering its flagship R1T electrical pickup to first prospects, Rivian has shared particulars of its first hub, centered in Venice, California. Quite than current as solely a retail house, Rivian hopes this primary of a number of hub areas will provide an area for public gatherings and encourages its group to go to and join. If you happen to occur to order a $70,000 EV when you’re there… properly that’s a welcomed possibility as properly.

Rivian is an American automaker targeted on delivering each luxurious and efficiency in electrical autos particularly constructed to deal with life exploring the outside.

As the primary buyer variations of its flagship R1T rolled off the meeting line final month, Rivian made historical past as the primary firm to ship an all-electric pickup truck.

As Rivian continues to develop its pre-delivery and repair facilities to assist its rising variety of deliveries, it has additionally been creating what it calls Rivian Hubs – brick and mortar areas in populated areas the place customers can go to to study extra concerning the automaker and its EV choices.

With the opening of its very first hub, nevertheless, Rivian has defined that it hopes these areas will provide extra than simply retail gross sales.

Exterior gathering house exterior of Rivian’s Venice Hub / Supply: Rivian

First Rivian Hub opens Sunday in Venice, CA

In a publish from Rivian’s “Tales” web page on its web site, the automaker shared photographs of its preliminary hub house in Venice, CA, which just lately celebrated opening its doorways with a gathering of workers.

The brand new spot in downtown Venice has seen quite a lot of makes use of over the many years, together with a stint as a dwell/workspace for creator Ray Bradbury, and an artwork gallery. The property consists of shaded gardens and seating in entrance, with an open play space for youths.

Inside, there’s a library and a “vibrant makers’ house” stocked with artistic supplies. A courtyard separates the property’s two buildings and at present options an R1T for guests to expertise shut up and ask any questions.

A glimpse on the library inside Rivian’s Venice, CA Hub

This Venice location marks the primary of a number of hubs deliberate for US cities, and showcases the design and utility Rivian has deliberate for these areas as they aren’t there to solely promote EVs. The Rivian publish explains it greatest:

Even within the very earliest days of Rivian, we imagined locations the place folks may collect and get to know each other and share experiences in particular person. As a result of buying a Rivian could be completed digitally, we had been untethered from the normal car-buying expertise, and free to outline what we needed a Rivian house to be.

Rivian has elaborated by saying that it envisions these hubs as locations for folks to assemble, attend workshops, loosen up, and share concepts.

Wanting forward, the Venice Hub may also provide workshops targeted on helpful information reminiscent of planting a easy natural backyard or get essentially the most of your go to to a Nationwide Park. Rivian additionally plans to make use of the hub to bolster discussions about sustainable vitality and permaculture.

Rivian’s Venice, CA Hub might be open to the general public starting Sunday, October seventeenth, and can quickly be adopted by different hubs but to be introduced.

Moreover, Rivian briefly talked about indoor and out of doors options to the hubs in main cities. This contains adventure-oriented Rivian Outposts, which might be established exterior of metropolitan areas, and preserves – giant areas of wilderness Rivian plans to guard as a part of its ongoing conservation efforts.

Electrek’s Take

Whether or not you intend on truly hanging out and socializing at a Rivian Hub or not, you must give the corporate credit score for pondering exterior the field.

On the finish of the day, the automaker lives and dies by its EV gross sales, however with a completely digital market, it doesn’t want (or need) a dealership mannequin to bodily attain mass quantities of individuals.

Nonetheless, many potential prospects are going to wish to expertise an R1T or R1S up shut, and ask questions earlier than spending $68-$75k on one.

Hubs can present that important data and retail experience, beneath a social and eco-conscious edifice. As of late, many customers get behind manufacturers that share the identical core beliefs and missions as they do.

EVs, basically, are targeted on bettering the surroundings by eliminating emissions, however Rivian takes it a step additional with its brand-wide concentrate on the surroundings, sustainability, and respecting nature.

On this sense, the hub suits fairly properly with the corporate ethos, and people who match into these core beliefs may simply as simply fill that Venice Seashore courtyard. Not being removed from Venice myself, I positively plan on popping over to see what these hubs are all about.

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