LG’s $100,000 rollable OLED is a TV for the 0.1 %

A 65-inch OLED TV that may roll down into and disappear inside a cupboard when it’s not in use? Wonderful, proper? However with a staggering asking value of $100,000, this distinctive set is (in all probability) not for the likes of you or me.

Out there in South Korea since late final yr and now making its strategy to the U.S., the LG Signature OLED R is, as LG promised, a “one-of-a-kind” TV. Manufactured from a single, versatile pane of glass, the 65-inch show can roll right into a scroll and conceal inside its 62.7-inch huge stand when it’s not getting used.

The LG’s rollable OLED idea was a marvel of engineering when it made its first look at CES 2018 (we took a glimpse of it a yr later in Vegas), and now that it’s morphed into an precise delivery product, the Signature OLED R stays a sight to behold. However not even LG expects prospects prepared to purchase forming strains outdoors sellers’ doorways.

I met with LG’s Tim Alessi, the corporate’s advertising head for residence leisure merchandise within the U.S., final week by way of Zoom. Alessi instructed me that LG is manufacturing the Signature OLED R in “very restricted portions,” and for now (maybe perpetually), solely the only 65-inch model is on the market.

190106 lg roll 2 Martyn Williams/IDG

LG’s rollable OLED TV, as seen at CES 2019 in Las Vegas.

Specs-wise, you’ll be able to count on the identical options and performance within the Signature OLED R (or the OLED65R1PUA) as you’d in LG’s mainstream high-end OLED fashions. 4K HDR decision with Dolby Imaginative and prescient is a given, after all, in addition to the producer’s fourth-gen, AI-enabled A9 upscaling processor. The 120Hz OLED panel helps VRR for gaming, whereas webOS 6.0 delivers a grid of streaming movies and sensible TV apps. And sure, there’s built-in Alexa and Google Assistant, to not point out AirPlay 2 and HomeKit assist.

In the meantime, the almost 5.5-foot-wide base homes a 100-watt, 4.2-channel speaker array, full with front-firing drivers and Dolby Atmos assist. You may improve the WISA-ready TV’s audio to a 5.1-channel configuration utilizing an optionally available dongle.

The versatile display rolls down into the bottom on the push of a button, with the roll itself (in the event you’re curious) going through ahead contained in the housing. When the display slides up, a pair of skinny poles stand up in unison to maintain the panel inflexible because it’s unrolling.

Moreover being absolutely prolonged or rolled up, the Signature OLED R’s show can be partially uncovered in a so-called “Line View,” with roughly 1 / 4 of the display seen.

On this Line View state, the display can show (for instance) the title of a at the moment taking part in music observe, a clock, or an outline of HDMI-connected video sources. (Brightness limiters that regularly dim the display will assist mitigate the chance of burn-in from static photographs like clocks, Alessi stated.)

190106 lg roll 1 Martyn Williams/IDG

LG’s rollable OLED TV might be set so solely a portion of the display is seen.

You too can tee up a scrolling show of framed pictures, in addition to “ambient white noise,” together with such animated visuals as a crackling fire, falling rain drops, or breaking ocean waves.

The Signature OLED R’s panel is rated for as much as 100,000 rolls, Alessi stated, good for rolling the display up and down a couple of dozen occasions a day for 20 years.

And what about that astronomical $100,000 price ticket? Will it ever come right down to one thing extra cheap? Don’t maintain your breath. “I don’t know if our goal is absolutely to get it to a mainstream value level,” Alessi stated, noting that LG has different, non-rollable OLED TVs, together with its new A collection units (which begin at $1,200 for the 55-inch model), which can be comparatively inexpensive. “We’ve got loads of different choices.”

So, who precisely is the Signature OLED R for, then? Suppose “a really distinctive buyer who sees the worth and desires a one-of-a-kind factor,” stated Alessi, who admits that “we don’t count on to promote an enormous quantity” of the rollable units.

When you are a kind of distinctive prospects, you’ll be able to go forward and order your rollable LG OLED proper now. You’ll possible have to attend as much as six weeks for the TV to reach (they’re constructed to order), though as soon as it does, you’ll be able to count on “white glove” supply. The set arrives in two items, however Alessi says the preliminary setup isn’t terribly elaborate.

Another factor: Please don’t put the LG Signature OLED R in entrance of a ceiling-to-floor window, because it’s pictured in a few of LG’s promotional photographs (or at the very least not with no blackout curtain behind it). Whereas OLEDs are prized for his or her good black ranges, they’re typically not as vibrant as LED-backlit shows, which makes them ill-suited for brightly lit rooms. You’re welcome.

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