Firm to Introduce Distinctive Character Figures and Toy Dwelling Home equipment Throughout Berlin’s Annual Tech Showcase

BERLIN, Sept. 2, 2022 /PRNewswire/ — LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’s famend toy producer, is about to unveil an unique assortment of LG-themed toys at IFA 2022 in Berlin. The lovable, new figures and toy home equipment might be accessible from subsequent 12 months at a collection of on-line and offline occasions aligned with LG’s dedication to creating F.U.N (First, Distinctive and New) buyer experiences.

Displayed within the Life-style zone of the corporate’s IFA sales space – together with LG’s newest, premium dwelling home equipment – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.ok.a. ‘LG Man’), the favored kitchen and way of life influencer Nora, and the fashion-forward J. J.

Serving to the trio of LG-PLAYMOBIL personalities to stay a snug, miniature-scale way of life at dwelling are toy variations of LG’s modern home equipment, together with washing machines, InstaView™ ovens and InstaView fridges, and the all-in-one WashTower™.

The lovable characters and pint-sized home equipment will even be sustaining a social media presence, showing in entertaining content material throughout LG’s on-line channels, together with the Dwelling Equipment Firm’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to present IFA guests a sneak preview of our incredible new toy assortment, created in collaboration with Germany’s personal PLAYMOBIL,” mentioned Roh Soo-kie, head of name communications at LG Electronics Dwelling Equipment & Air Answer Firm. “Shoppers will have the ability to get their fingers on these very collectible, little toys at unique occasions and promotions beginning in early 2023. We’ll proceed to supply interactive actions that ship distinctive buyer experiences and spotlight LG’s ongoing dedication to innovation for a greater life.”

Guests to IFA 2022 (September 2-6) in Berlin, Germany, can be taught extra concerning the new toy assortment at LG’s exhibition sales space (Corridor 18, Messe Berlin).

About LG Electronics Dwelling Equipment & Air Answer Firm

The LG Dwelling Equipment & Air Answer Firm is a worldwide chief in dwelling home equipment, good dwelling options, air options in addition to visionary merchandise that includes LG ThinQ AI. The corporate is creating varied options with its trade main core applied sciences and is dedicated to creating life higher and more healthy for customers by growing thoughtfully designed kitchen home equipment, dwelling home equipment, HVAC and air purification options. Collectively, these merchandise ship enhanced comfort, excellent efficiency, environment friendly operation and compelling well being advantages. For extra information on LG, go to www.LGnewsroom.com.

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SOURCE LG Electronics, Inc.

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