LG Publicizes The G7 ThinQ


LG has been one of many main gamers within the cellular smartphone market ever because the early days. As we speak’s launch follows an uncommon longer ready time for the Korean firm because it opted to skip on the standard MWC timeframe for the spring product launches, preferring to disclose the brand new flagship 2 months later.

Over the previous week LG has teased varied traits of the G7 – particularly we knew intimately the specs of the display screen. As we speak we see the total machine unveiled and are in a position to paint a full image of LG’s new mainstream flagship machine.

As famous, the LG G7 comes a number of months later than the standard spring refresh cycle. Final yr LG opted to launch the G6 at MWC, nonetheless this appeared to have come at an obstacle for the telephone because it got here with an older era Snapdragon 820 SoC. The G6 was nonetheless a profitable telephone – nonetheless it’s inarguable that it missed the very massive enhancements that got here with the Snapdragon 835, notably with reference to efficiency and battery life. Within the first few months of availability of a brand new SoC there may be fierce competitors amongst distributors to attempt to get sufficient quantity. Over the previous couple of years Samsung and Xiaomi have all the time been in a position to safe the primary batches of Snapdragon SoCs, and this yr it appears to have been no totally different. LG’s determination to delay the G7 a few months is for my part a good selection because it takes benefit of the brand new era SoC whereas additionally with the ability to entice extra consideration to itself with out being overshadowed by the opposite Korean firm.



















LG ThinQ G7
  LG G7 LG G6
SoC Qualcomm Snapdragon 845

4x Kryo 385 Efficiency @ 2.8GHz

4x Kryo 385 Effectivity @ 1.77GHz

Adreno 630 @ 710MHz
Qualcomm Snapdragon 820

2x Kryo @ 2.34GHz

2x Kryo @ 2.19GHz

Adreno 530 @ 653MHz
Show 6.09-inch 3120×1440 (19.5:9)

IPS LCD
5.7-inch 2880×1440 (18:9)

IPS LCD
Dimensions 153.2 x 71.9 x 7.9 mm

162 grams
148.9 x 71.9 x 7.9 mm

163 grams
RAM 4GB LPDDR4x
NAND 64GB UFS 2.1

+ microSD
32/64GB UFS

+ microSD
Battery 3000 mAh (11.55 Wh)

non-replaceable
3300 mAh (12.54 Wh)

non-replaceable
Entrance Digital camera 8MP medium angle (90°) 5MP, f/2.2, wide-angle (100°)
Main Rear Digital camera 16MP Sony IMX351

slender angle (70°)

F/1.6 lens w/OIS
13MP, Sony IMX258,

slender angle (71°)

1.12µm pixels,

F/1.8 lens
 w/OIS
Secondary Rear Digital camera 16MP Sony IMX351

vast angle (107°)

F/1.9 lens
13MP, Sony IMX258,

wide-angle (125°)

1.12µm pixels,

F/2.4 lens
SIM Measurement NanoSIM
Wi-fi 802.11a/b/g/n/ac 2×2 MU-MIMO, BT 5.0 LE,

NFC, GPS/Glonass/Galileo/BDS
Connectivity USB Sort-C, 3.5mm headset
Options Fingerprint reader, show notch,

excessive resonancy speaker, AI assistant button
Fingerprint reader
Launch OS Android 8.0 Android 7.1 with LG UX 6.0

The G7 is powered by the most recent Snapdragon 845 which comes with 4x Kryo 385 Gold/Cortex A75 derivatives at 2.8GHz and 4x Kryo 385 Silver/Cortex A55 derivates at 1.77GHz and a brand new Adreno 630 GPU at 710MHz. We already had an in-depth take a look at the brand new SoC in our Galaxy S9 evaluation and have been usually effectively impressed with Qualcomm’s silicon and I’m certain it’ll be cornerstone for the G7 as effectively.

The machine maintains a 4GB RAM and 64GB ROM configuration, very similar to the LG V30 and G6. One of many oddest modifications for the G7 is the discount of the battery measurement all the way down to 3000mAh from 3300mAh on the G6. This comes at a shock on condition that the telephone hasn’t modified by way of width or thickness and is definitely 1g heavier than the G6. Nonetheless the soar from a Snapdragon 820 to the 845 ought to see a rise in battery life, whatever the battery measurement discount.

The brand new display screen of the G7 has made quite a lot of rounds within the information, particularly as a result of, sure, it has a notch. Earlier than speaking concerning the notch let’s first tackle the display screen itself. LG maintains an LCD display screen for the G-series whereas it’s said that the OLED panels are an possibility that for the second shall be reserved for the V-series. I by no means obtained round to writing a evaluation on the V30, however one of many weakest factors of the telephone was the seemingly inconsistent high quality of the screens. My V30 unit particularly had horrible color variations and banding, whereas Ian’s unit appeared higher and the V30s additionally appeared higher, however all models nonetheless lagging behind Samsung’s high quality by way of uniformity. LG’s option to preserve to an LCD on the G7 is for my part the safer route – notably on condition that the G6 panel was among the finest in latest reminiscence.

The G7’s display screen will increase in measurement to six.09” diameter, nonetheless the brand new 3120×1440 display screen comes with a 19.5:9 facet ratio. Primarily what which means the display screen isn’t any wider than on the G6, and the elevated measurement is solely as a result of elevated space on the high of the telephone. Certainly, the G7 maintains the identical 7.9mm thickness and 71.9mm width of the G7, whereas growing its peak by 4.3mm to a complete of 153.2mm.

Getting again to the notch; LG succumbed to market strain to incorporate it into the G7, however a minimum of has been in a position to implement it in a seemingly seamless means. LG follows Huawei’s lead by way of giving the person a wide range of software program possibility regarding the appears to be like of the notification space. The notch, which homes the entrance digicam, earpiece and sensors is somewhat over a 3rd of the notification space width. The OS permits to black out the notification space and the entrance of the telephone is available in black in all color variations. Once more, Huawei was the primary to implement such performance, however LG expands on it by providing extra color choices for the notification space in addition to additionally an possibility between massive and small radius rounded corners. The common Huawei P20 confirmed that hiding the notch on this was will be hit-and-miss on an LCD display screen because it’s not in a position to present a seamless transition from the bezel to the blacked out notification space. For the G7 to tug this off, it’ll require rather a lot higher distinction ratio on its LCD panel.

Persevering with on the display screen, LG makes some nice claims by way of brightness and energy effectivity. The display screen is claimed to achieve as much as 1000nits, all whereas bettering energy effectivity by 35%. As I theorised within the pipeline article from a number of days in the past, the one means for LG to realize this may be to undertake an RGBW subpixel configuration, and that is certainly what they did. So far as I am conscious that is additionally one of many first 1440p RGBW panels in a smartphone so it will likely be very fascinating to see the outcomes by way of sharpness. The query right here is that if we’re a correct grid-like RGBW with 4 subpixels per logical pixel or a extra unique association, which we’ve not been ready verify but as time of writing. The 35% much less energy consumption declare alone could be very vital and may be one of many the explanation why LG allowed itself to cut back the battery measurement of the telephone.

The display screen has a large native gamut of as much as Rec2020 (DCI-P3) – the distinguishing issue right here is that it’s additionally a 10-bit show, making this alongside the Sony XZ2 one of many first smartphones to return with the function. Naturally it’s additionally able to HDR playback, enabled by the 1000nits peak brightness. The massive query right here for me remains to be how LG goes to deal with color administration. LG confirmed that it’s nonetheless utilizing color modes within the settings menu, if Android Color Administration is totally supported or if it’s overridden is one thing we haven’t been in a position to verify but.

On the rear of the telephone we see some extra vital rearrangement within the digicam housing design. LG has scrapped the horizontal dual-camera format for a vertical format. The 2 cameras are additionally a lot nearer collectively now because the laser-autofocus and flash have moved to at least one facet of the cameras. The fingerprint sensor now not acts as the ability button of the telephone, which has been relegated to the correct facet of the telephone.

The digicam system itself noticed modifications as effectively. The principle shooter remained related because the one discovered on the V30 – a 16MP sensor with F/1.6 aperture. The G7 additionally makes use of the identical sensor because the V30 – the Sony IMX351 so all in all we’re software program enhancements somewhat than drastic new {hardware} modifications. One of many enhancements on the software program facet listed below are the adoption of the “Vivid Mode” digicam mode which permits for 2×2 pixel binning at 1 / 4 decision. The ensuing pictures enable as much as 4x the brightness over the G6. In our in depth digicam comparability within the Galaxy S9 evaluation the V30 ended up as persistently among the finest shooters all-round so all LG must do for the G7 is to adapt the software program to benefit from the Snapdragon 845’s new picture processing capabilities and I’m certain we’ll be seeing some top-tier outcomes.

Whereas the principle digicam {hardware} didn’t see massive modifications, the vast angle shooter noticed vital upgrades. In comparison with the V30 and G6, the brand new sensor will increase its decision to 16MP and whereas maintains the V30’s F/1.9 lens aperture (The G6 had an F/2.4 lens). LG selected to cut back the sphere of view from 120° all the way down to 107° with a view to cut back distortions and chromatic aberrations on the edges of the body.

LG built-in a brand new portrait mode during which one of many sensors acts as a devoted depth sensor. Portrait mode captures enable for selective focus after-the-fact.

Whereas there are a lot of distributors who’re dropping the headphone jack in favour of USB-C audio, LG doubles down on the three.5mm jack audio high quality and continues its trademark utilization of “Quad DAC” audio system. The G7’s audio is powered by an ESS SABRE ES9218 audio SoC. LG claims this enables for clearer sound, decreasing distortions and ambient noise as much as 50%. I feel the larger story right here is that we have to explicitly applaud LG for being brave sufficient to proceed with the three.5mm jack – as ridiculous as that’s. I’ve been very upset with Huawei and Xiaomi’s removals of the headphone jack as I nonetheless strongly suppose it’s very anti-consumer-choice and brings little to no advantages.

One other vital change for the G7 is the speaker system. Whereas externally this may be exhausting to differentiate, the G7’s speaker sees huge upgrades. The speaker itself is 39% larger than on the G6 – however essentially the most intriguing design change is the resonance chamber design. As a substitute of the speaker having its personal little resonance chamber housing, the G7 speaker makes use of the entire inside of the telephone’s physique as a resonance chamber. LG quotes a determine of 8 cubic centimetres for the G7 versus solely 0.46cc for the V30 and 0.32cc for the G6. At low midrange frequencies of 500Hz this enables the G7 to be 3x (9dB) louder than the G6 and 2x (6dB) the S8.

The G7, just like the V30 and G6 earlier than it, continues to be IP68 water and mud resistant.

LG manufacturers the G7 because the ThinQ G7 – and that is all as a result of advertising try to advertise AI options. We’ve coated LG’s ThinQ options on the V30s in particulars in a hands-on article. Sadly LG AI options stay very gimmicky and much much less sensible than say, Huawei’s. LG even went as far to introduce a brand new button on the facet of the telephone beneath the amount buttons which is used for AI options. LG kept away from creating a brand new assistant, and as an alternative bases its implementation on the Google Assistant. Holding the “AI Scorching Key” because it’s known as, permits for direct enter to the Google Assistant with out the required “Howdy Google” wakeup phrase.

LG wanting in the direction of suggestions from customers into increasing the performance of the button, so it might see extra diverse use sooner or later by firmware updates.



LG G7 vs LG G6

The build-quality of the telephone feels very top quality and stable. There’s not a lot to say concerning the design because it appears superb and streamlined. Throughout MWC LG made some extent that the economic design of smartphones is getting tougher and tougher as distributors are all converging in the direction of what’s mainly the “essence” of a telephone – a full-screen bezel-less machine. I feel we’re not too distant from this whole design consolidation and the one actual factor telephone producers can do alongside that purpose is to verify the machine ergonomics grow to be optimum. This basically means rounded corners and side-bezels, on which the G7 improves in comparison with the G6.

All in all, LG made incremental updates to the G-series and the G7 appears to be a well-rounded product. The largest open-question for me would be the display screen high quality and traits as that’s the place LG made the most important modifications. Battery life can be one thing that ought to be a deciding issue for the G7, as we’ve seen main modifications within the three most impacting components (SoC, battery measurement, display screen effectivity).

Availability shall be rolling out in varied markets over the approaching few days, and pricing shall be shall be introduced domestically nearer to the time of availability. 



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