How Samsung Foldables Are Defining the Way forward for Smartphone Innovation – Samsung International Newsroom


When Samsung Electronics revealed its first prototype of a versatile show again in 2011, few individuals realized they have been witnessing a glimpse into the cellular trade’s future. Now, a decade later, Samsung has shipped 4 occasions extra foldable gadgets in 2021 than in 2020, exceeding the three-fold market development that analysts anticipated.1


Shopper enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z collection. Within the first month since launch, the Galaxy Z Fold3 and Z Flip3 exceeded complete accumulative gross sales of Samsung foldable gadgets in 2020.


With foldable smartphone shipments predicted to develop tenfold by 2023,2 let’s check out the important thing moments, high improvements and necessary partnerships which have helped make foldable gadgets the subsequent huge factor.



Bringing Foldables to Customers Across the World

Samsung might have first launched the idea of foldable shows in 2011, however it might take over a decade to carry foldable gadgets to shoppers world wide.


The following main milestone got here in 2019, when Samsung lastly introduced its foldable imaginative and prescient to actuality with the Galaxy Fold, its first foldable gadget. Quickly after that got here the Galaxy Z Flip. A smooth clamshell design – a throwback to flip telephones of yore – made the Galaxy Z Flip an on the spot icon.


After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 introduced enhanced sturdiness and an improved consumer expertise to foldables. Not solely have they set a brand new customary within the trade, however they rekindled shopper curiosity in smartphones generally.



Improvements Behind the Know-how

From creating new supplies and strategies to overcoming mechanical challenges, creating the foldable class required Samsung to reimagine the smartphone from the within out.


From the onset, Samsung engineers understood that the important thing to creating a brand new class can be inventing a variety of recent applied sciences to make sure the gadgets would meet the expectations of worldwide shoppers.


The Infinity Flex Show and Samsung UTG, for instance, enabled the world’s first folding glass show. Whereas its display could also be a steady piece of glass, a foldable’s physique options two distinct elements. This distinctive construction meant that with the intention to preserve a design slim sufficient for each day use, engineers must utterly rethink the location of inner elements. That problem included designing a brand new inner cooling system in addition to a dual-battery system with know-how that optimizes a number of energy sources as one.


To make sure that the gadgets can be able to withstanding tons of of hundreds of folds, a Hideaway Hinge mechanism was designed with Sweeper know-how to assist hold out mud and dust particles. The hinge additionally added a brand new layer of performance to Samsung foldables, permitting them to face on their very own, which makes them good for watching content material, making video calls, or taking hands-free selfies.


Samsung’s dedication to creating new foldable improvements enabled it to attain one more main milestone in 2021 with the discharge of the Galaxy Z Fold3 and Z Flip3 – the primary foldables to obtain an IPX8 water resistance score.


However the options that set Samsung foldables aside aren’t all hidden beneath the floor. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and options like Multi-Energetic Window and Flex mode, Samsung foldables have unlocked new methods for us to work, play and categorical ourselves.




Driving Shopper Demand for Foldable Gadgets

This unprecedented push in innovation has sparked a surging demand for foldable gadgets, bringing extra customers to the Galaxy household than ever earlier than. In comparison with the Galaxy Note20, Samsung has seen a 150 p.c3 enhance in shoppers who switched smartphone manufacturers for the Galaxy Z Flip3, and a 140 p.c enhance in comparison with the Galaxy S21.


A easy rationalization for this large enhance is that each Galaxy Z collection gadgets provide distinct options that enchantment to particular buyer teams in ways in which no different smartphones have earlier than.


A purchaser survey carried out by Samsung revealed {that a} trendy design, portability and an progressive folding kind issue have been the highest drivers behind purchases of the Galaxy Z Flip3. The flexibility to make use of the quilt display with out opening the gadget was one other necessary issue for individuals who worth privateness, in addition to those that need to regulate their display time to handle their psychological well being. Consumers of the Galaxy Z Fold3, in the meantime, reported being drawn to its massive display for viewing content material, multitasking capabilities and productiveness options, together with the S Pen.4 On the finish of the day, it’s clear that each gadgets are giving shoppers extra incentive than ever to change to a foldable, even when it means altering manufacturers or working techniques.



Pioneering the Foldable Future

As extra shoppers turn into conscious of foldables’ unbelievable potential, curiosity within the class will proceed to develop. With quite a lot of improvements set to make their method to shoppers within the coming years, Samsung will proceed to guide the foldable class with much more pioneering know-how.


To attain this purpose, Samsung is closely investing in R&D whereas brazenly collaborating with app builders and trade companions equivalent to Google.


For years, Samsung and Google have been collaborating to make the foldable expertise scalable by offering Android builders with the mandatory framework and sources. In 2021, the businesses introduced tips for creating apps for large-screen and foldable gadgets, constructing on Google’s work to optimize its hottest apps – equivalent to Gmail, YouTube, Duo and Maps – for foldable kind elements. Going ahead, Samsung will proceed to work with companions and builders to develop applied sciences that may steer the way forward for the cellular trade.


In establishing a completely new cellular class a decade in the past, Samsung raised the bar for cellular innovation. Because it appears towards the subsequent decade and past, the corporate will proceed to reinvent the cellular expertise to vary what’s doable as they unfold.



1 In response to figures from Counterpoint Analysis

2 In response to figures from Counterpoint Analysis

3 Samsung Large Knowledge Heart

4 Solely Galaxy Z Fold3 important show has S Pen functionality. Appropriate solely with the S Pen Fold Version or S Pen Professional, offered individually.

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