Ford’s new Maverick hybrid pickup begins at $19,995 and will get 40 mpg

DETROIT – Ford Motor’s new Maverick truck would be the first pickup in America with a normal gas-electric hybrid engine when it goes on sale this fall beginning at about $20,000.

The corporate unveiled the compact pickup Tuesday because the smallest automobile in its extremely worthwhile truck lineup, slotting beneath the full-size F-150 and midsize Ranger pickups. The Maverick is about 3 toes shorter in size and seven inches decrease than an F-150, Ford stated.

Compact pickups are an untapped and unproven market within the U.S. Ford’s growth into the section comes as gross sales of vehicles have skyrocketed lately, with buy consideration surpassing that of automobiles final yr, in line with Cox Automotive.

2022 Ford Maverick hybrid (left) and a couple of.0-liter EcoBoost Lariat 1


Increasing Ford’s truck enterprise has been a objective beneath CEO Jim Farley, who’s restructuring the automaker’s operations to concentrate on its strengths akin to pickups.

The title Maverick isn’t new to Ford. It produced a two-door sedan with that title from 1969 to 1979. The corporate additionally used the title Maverick in Australia, China and Europe for a number of autos.

New prospects

Ford expects the brand new Maverick to draw new patrons to the model in addition to the extraordinarily loyal pickup truck section, in line with officers.

“Maverick challenges the established order and the stereotypes of what a pickup truck might be,” Todd Eckert, Ford truck group advertising and marketing supervisor, stated in an announcement. “We consider it will likely be compelling to lots of people who by no means earlier than thought of a truck.”

A number of Ford officers throughout a media briefing known as the Maverick a “truck for individuals who by no means knew they wished a truck.”

The automobile is a normal five-passenger, four-door pickup in contrast to different Ford vehicles such because the F-150 that begin with two doorways and seat solely two or three individuals.

Ford stated the Maverick will come customary with a hybrid gas-electric powertrain that’s anticipated to have 500 miles of vary on a single tank of fuel. The hybrid automobile is anticipated to attain an EPA-estimated 40 mpg gas financial system in metropolis driving, in line with Ford. The corporate declined to launch whole and freeway gas financial system estimates.

Chris Mazur, chief engineer of the pickup, stated the 40 mpg metropolis was Ford’s “rallying cry” for the automobile. He stated gas financial system is a significant consideration for smaller pickups.

“We’re bringing it to win,” he informed CNBC. “It is a white-space automobile going into a brand new section.”

Cox Automotive says cargo house is the highest issue — by a large margin — for shoppers who would contemplate a compact truck over a extra conventional SUV, adopted by gas effectivity and value.

Analysts have stated the Maverick would must be priced effectively beneath the Ford Ranger and different midsize pickups to be aggressive within the U.S. market. A two-door model of the Ranger begins at about $25,000. A four-door mannequin begins at about $27,000, in line with Ford’s web site.

The Maverick will begin at $19,995, in line with Ford.

A mixture of automobile and truck

In contrast to Ford’s different pickups, the Maverick will likely be assembled by a course of the auto trade calls “unibody” development. The method, which is how automobiles are produced, is the place the body/physique of the automobile are one. That compares to “body-on-frame” development for many pickups and a few vans and SUVs, which mixes the physique and body of the autos towards the top of manufacturing.

Probably the most notable unibody pickup at present in the marketplace is the midsize Honda Ridgeline. Such development usually permits for a smoother journey however has much less functionality than a conventional truck.

The smaller dimension of the Maverick will permit for simpler entry to the automobile’s mattress and cabin in contrast with bigger pickup vehicles, Ford stated.

The automobile’s customary 2.5-liter four-cylinder hybrid powertrain is rated at 191 horsepower and 155 foot-pounds torque. A 2.0-liter fuel engine rated at 250 horsepower and 277 foot-pounds of torque additionally will likely be accessible.

The pickup is being produced at Ford’s Hermosillo plant in Mexico alongside its new Ford Bronco Sport SUV. The autos share the identical base, also called a platform.

Unproven market

Compact autos with pickup beds have come and gone a number of instances all through the American auto trade.

Most notably, the Ford Ranchero and Chevrolet El Camino beginning within the Nineteen Fifties and Sixties, and extra just lately, the Subaru Baja from the 2000s. Hyundai is getting into the small U.S. pickup market with the Santa Cruz, an SUV-like automobile that is scheduled to go on sale this summer time.

2022 Hyundai Santa Cruz


Ford expects to distinguish the Maverick from earlier autos in addition to the Santa Cruz by making it a extra conventional truck. It is a plan much like its just lately unveiled electrical F-150 pickup.

“It is unmistakably a Ford truck,” stated Heath Hilliard, Maverick artistic exterior designer.

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