Ford Motor Co. shows a brand new 2021 Ford F-150 pickup truck on the Rouge Advanced in Dearborn, Michigan, September 17, 2020.
Rebecca Cook dinner | Reuters
DETROIT — Ford Motor’s F-Collection pickup will stay America’s best-selling car for a fortieth straight 12 months in 2021 and the business’s top-selling truck for the forty fifth consecutive 12 months, the corporate mentioned Thursday.
Whereas the pickup, which incorporates the F-150 mannequin and different bigger siblings, has topped U.S. gross sales for many years, retaining the titles this 12 months was significantly notable given an ongoing scarcity of semiconductor chips that diminished manufacturing throughout the business.
Ford prioritized manufacturing of the F-Collection all through rolling shutdowns of vegetation this 12 months as a result of components scarcity, solely having to shut amenities that produce the pickups for comparatively brief quantities of time in contrast with months at different vegetation.
The chip scarcity could trigger Common Motors’ Chevrolet Silverado to lose its long-held second-place gross sales title this 12 months to Stellantis’ Ram pickup. By means of the primary three quarters, Ram’s full-size pickup gross sales totaled 434,772 models in contrast with the Silverado at about 407,000.
GM spokesman Jim Cain downplayed the nameplate rankings however mentioned the Detroit automaker stays “very properly positioned to ship its seventh consecutive 12 months of gross sales management within the full-size pickup phase.”
In contrast to Ford and Stellantis, GM has two full-size pickups. It sells the higher-priced GMC Sierra alongside the Chevy Silverado. Mixed gross sales of each pickups outnumbered its crosstown rivals by way of the third quarter.
Each GM and Stellantis report gross sales on a quarterly foundation, whereas Ford studies its outcomes month-to-month.
Ford offered 663,508 F-Collection vans although November, a 7% lower from a 12 months earlier. That features 534,831 models by way of the primary three quarters of the 12 months, giving it a sizeable lead over its Detroit crosstown rivals.
Ford confirmed its F-Collection outcomes Thursday in releasing its November gross sales, which elevated 5.9% in contrast with a 12 months earlier to 158,793 autos.
Ford, based mostly on non-public business information, mentioned it was the one main U.S. automaker to put up a year-over-year improve in November. It additionally mentioned it was the top-selling automaker within the nation for a 3rd consecutive month, marking the primary time since 1974 that it has completed that streak.