Ford hikes automotive and van costs for 2022 because it cancels rental firm orders to handle provide – Automotive Seller Journal

Ford has advised rental corporations that they won’t be given any particular phrases on autos and that new automotive orders they’d in place could also be cancelled.

In a particular video assembly with rental companies immediately Ford stated it will be prioritising retail autos on account of the semiconductor shortages.

The producer has additionally put up costs of recent automobiles and vans to counter the rising value of uncooked supplies.


The agency stated it will honour costs for present orders, however the price of a Mach-E is rising by £1,200, S-Max and Galaxy fashions are going up £1,250 and a Focus will rise £500.

Van costs have been hiked additional with some Transit fashions going up by as a lot as £3,720.

One rental firm boss advised Automotive Seller that Ford stated no preferential phrases will probably be provided to rent corporations worldwide for the entire of 2022.

‘I wasn’t shocked after they advised us as I used to be anticipating this to come back from most producers,’ stated one rental firm boss.


‘The very fact there are going to be no phrases for rental corporations and orders are being cancelled shouldn’t be nice information, however not surprising.

‘I’ve been telling anybody ready for a rental or lease automotive that until they’ve a construct date or a registration then don’t count on that automotive to reach.’

Ford confirmed to Automotive Seller that on account of the semiconductor provide problem it has been pressured to ‘intently monitor the state of affairs and alter manufacturing schedules’.

A Ford spokesperson stated: ‘Buyer-sold automobile orders will probably be prioritised, and we’re working to enhance the state of affairs as rapidly as doable. 

‘Nonetheless, we and different specialists all through the auto and client electronics industries consider [the semiconductor shortage] will final nicely into 2022.’

Costs of recent automobiles and vans are additionally rising however the spokesperson stated the producer would ‘honour pricing for present buyer contracted orders’.

‘On pricing, we’re experiencing unprecedented market components together with materials value will increase and provide challenges and subsequently have to regulate costs in response to those value pressures to keep up a viable enterprise and allow us to proceed to make investments if we’re to rework our enterprise and proceed to progress its electrified future,’ added the Ford spokesperson. 

Ford value rises 

Construct dates from November onwards

  • Transit V363 – up £3,720
  • Transit Customized MS-RT – up £2,310
  • Transit Courier – up £1,825
  • Ranger – up £1,350
  • Galaxy / S-Max – up £1,250
  • Mach-E – up £1,200
  • Puma – up £850
  • Focus – up £500
  • Kuga – up £350
  • EcoSport – up £250

Ford’s transfer is prone to be echoed by many different producers within the coming weeks as additionally they look to juggle provide and hold retail clients completely satisfied.

Many specialists have been predicting new automotive value rises, particularly as customers are sometimes presently paying extra for used fashions than they might be new, if they might get them organized.

Different automotive producers have additionally axed orders positioned by rental corporations as they give the impression of being to push manufacturing into extra profitable retail channels.

Peugeot is believed to have advised rental corporations they are going to be slicing again on provide too.

Retail offers are way more profitable to automotive producers as they must promote to retail and lease corporations at discounted charges.

The restriction is probably going to make sure used automotive costs stay excessive, although, as a lot of the used automotive market is fuelled by rental automobiles.

Cap HPI head of valuations Derren Martin stated: ‘Various producers have advised us that they are going to have massively lowered rental volumes subsequent yr. 

‘By my calculations there have been crica 250,000 much less automobiles registered to rental corporations over this yr and final than would usually have been anticipated.

‘Rental corporations are typically very disciplined and professional at remarketing automobiles, however any massive quantity reductions in short-cycle could nicely assist tip the stability of provide and demand in direction of protecting values stronger than they might in any other case have been.’

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Toby Poston from the British Car Rental and Leasing Affiliation added: ‘The continuing provide points are presently the largest problem being confronted by the business, and it’s a topic we’re in fixed shut contact with our members on.

‘The BVRLA’s latest Enterprise Affect Survey reveals that prolonged lead occasions are having a extra excessive affect on the provision of ICE automobiles and ICE vans, though there are actually challenges throughout all automobile sorts.

‘Rental corporations are resilient and are working laborious to make sure they’re persistently capable of meet the wants of their clients. We might advise clients to ebook early and be prepared to compromise on what sort of car they get.’

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