Ford F-150 Retakes Greatest-Promoting Car Crown

2021 Ford F-150 RaptorThe champ is again on prime.

Only one quarter after dropping its crown, the Ford F-150  is as soon as once more America’s best-selling automobile.

Individuals have purchased extra F-Sequence vehicles than some other automobile for greater than 4 many years. However the longtime gross sales king misplaced its crown within the second quarter of this yr when each the Ram 1500 and the Chevy Silverado outsold it.

An All-New F-150 Arrived Alongside the Microchip Scarcity

Ford despatched an all-new F-150 to dealerships in 2021, with modern options like an onboard generator and an obtainable hybrid drivetrain. The F-150 is our Greatest Purchase within the full-size truck class. A brand new F-150 would imply loads of gross sales in an strange yr, so the truck was a simple favourite to retain its gross sales title.

However the whole auto trade has been rocked by a worldwide scarcity of microchips. Automakers have repeatedly slowed or paused factories resulting from shortage of essential elements. Although all of America’s Large Three automakers labored to maintain hot-selling full-size vehicles rolling into dealerships, Ford misplaced floor within the second quarter.

Nevertheless it made up the gap within the third. Ford says it bought greater than 172,000 of the vehicles between July and September. Although that’s 22% fewer than one yr in the past, it’s practically 50,000 greater than both of its rivals.

A New, Electrical Struggle

The battle for full-size truck supremacy, nevertheless, is shifting to new floor. A steady full of electrical vehicles are set to enter the race. Ford will convey its personal F-150 Lightning to that contest subsequent yr and has already taken reservations for greater than 100,000 of the battery-powered pickups. An electrical Silverado and an electrical Ram 1500 will observe. They’re joined by electrical vehicles from a number of startups, together with the Rivian R1T. Final month, Rivian grew to become the primary firm to place an electrical truck right into a purchaser’s storage.

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