Ford costs electrical F-150 Lightning pickup from $40,000 to $90,000


DEARBORN, Mich. — Ford Motor says its new electrical F-150 Lightning pickup will probably be worthwhile when it arrives in U.S. seller showrooms subsequent yr, with pricing between about $40,000 and $90,000.

The pickup, which Ford formally unveiled Wednesday evening, resembles the automaker’s present F-150 however contains new inside and exterior options. It is powered by two electrical motors and a battery pack as an alternative of a standard fuel engine. It will likely be supplied in two battery choices with focused ranges of 230 miles or 300 miles, Ford mentioned.

The F-150 Lightning is arguably crucial automobile to the corporate in years. It’s anticipated to safeguard the Ford F-Collection’ decades-long gross sales management within the U.S. amid the trade’s anticipated shift to EVs. F-Collection contains the F-150 and its bigger siblings. It’s a roughly $42 billion enterprise for Ford and its largest revenue heart.

2022 Ford F-150 Lightning

Ford

“For each Ford and the American auto trade, F-150 Lightning represents a defining second as we progress towards a zero-emissions, digitally related future,” Ford Chairman Invoice Ford mentioned in an announcement. “Now we’re revolutionizing it for a brand new era.”

Its significance to Ford and American shoppers is why buyers and politicians, together with President Joe Biden, are extremely within the automobile and its reception from consumers. Biden on Tuesday visited the Michigan plant that can produce the EV. He used it for instance of a brand new period for the U.S. auto trade.

Ford mentioned a work-oriented model of the truck will begin at $39,974. Extra consumer-centric fashions will begin at $52,974 and prime out at about $90,000, in accordance with executives. The automaker is taking refundable $100 reservations for the F-150 Lightning on its web site.

The automobile is anticipated to be one of many first mainstream electrical pickups, if not the primary, when it arrives in seller showrooms by mid-2022. Tesla’s Cybertruck and GMC’s Hummer EV are scheduled to be launched later this yr; nevertheless, they’re anticipated to be extra area of interest merchandise.

Recipe for profitability

Darren Palmer, Ford’s head of EVs, mentioned the F-150 Lightning lineup will probably be worthwhile. He declined to specify whether or not each mannequin will generate profits, saying the corporate would not focus on such particulars for any automobile.

Ford’s recipe for profitability with the F-150 Lightning is scale. Whereas the Lightning is constructed on a singular truck body, it largely shares elements with its conventional gas-powered siblings resembling seats, doorways and far of the automobile’s inside to help with provider pricing.

2022 Ford F-150 Lightning

Ford

“We will generate profits on this truck,” Palmer mentioned throughout a media occasion at a Ford proving grounds facility in Michigan. “Our mantra is: 1. We now have to generate profits on it … and a couple of. They need to do issues that different vans by no means did. That is the way you tempt individuals in.”

A part of that scale for the truck will probably be pushed by gross sales to business automobile prospects, in accordance with Ted Cannis, common supervisor of Ford’s North American business enterprise. He mentioned business prospects are “the one method you’ll be able to construct up the volumes” at the moment, given shopper demand stays comparatively low for EVs.

Increasing and higher monetizing fleet gross sales to municipal and company prospects is a spotlight of the corporate below Ford CEO Jim Farley. It is a phase Ford leads in globally.

‘Not a science experiment’

Ford’s pitch to prospects on the EV is comparatively easy: It is an F-150 however electrical. It would function very like a standard pickup, whereas doing a little issues higher. That features dashing from 0 to 60 mph in below 5 seconds and powering a house for as much as 10 days within the occasion of a blackout.

“F-150 Lightning is the truck of the longer term, as we speak,” mentioned Kumar Galhotra, Ford’s president of the Americas and worldwide markets. “The F-150 Lightning is a superb instance of how we’re doing enterprise at Ford as we speak, utilizing electrification to make our autos even higher.”

2022 Ford F-150 Lightning

Ford

The 2022 F-150 Lightning is estimated at as much as 563 horsepower and 775 pound toes of torque — about 130 horsepower and 200 pound toes of torque greater than the top-rated model with an engine. It additionally options an especially giant entrance trunk, often known as a frunk, for extra storage and which ought to come in useful for different use circumstances resembling tailgating and tenting.

The design and performance of the automobile is supposed to be a truck, “not a science experiment,” in accordance with Linda Zhang, chief engineer of the EV. Ford’s prospects “wished distinct and never completely different,” she mentioned.

Automobile tech

The F-150 Lightning has a number of recent or upgraded options in contrast with present gas-powered fashions, together with over-the-air, or distant, updates.

An apparent distinction is an obtainable 15.5-inch touchscreen contained in the automobile. It additionally is out there with 11 outlet plugs, together with 4 within the frunk and one 240-volt outlet within the pickup field for heavy-duty gear.

2022 Ford F-150 Lightning

Ford

A present hybrid electric-gas mannequin of the 2021 F-150 additionally options an electrical generator however not the extent of energy of the EV model.

Ford is partnering with photo voltaic firm Sunrun to provide an at-home EV charger and an inverter that may robotically draw energy from the truck when it is plugged in — sufficient to energy a complete dwelling or sure vital merchandise throughout an influence outage. They will additionally provide photo voltaic set up for house owners.

Different options obtainable embrace built-in scales to make sure the automobile will not be overloaded within the pickup mattress or frunk and an upcoming hands-free freeway driver-assist system. All autos will function four-wheel drive and an unbiased rear axle that will increase trip consolation. Ford’s upcoming hands-free driving will probably be obtainable at launch.

The F-150 Lightning helps a most 2,000-pound payload and has a towing capability of as much as 10,000 kilos. These are each consistent with many gas-powered F-150 vans.

“We do not suppose our prospects ought to need to count on something much less out of a Lightning than they’d the F-150s that they are used to,” mentioned Anthony Magagnoli, Ford expertise improvement engineer, throughout a drive within the automobile.

2022 Ford F-150 Lightning

Ford



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