BTS has topped yet one more year-end chart, this time because the reigning kings of Twitter.
A brand new Twitter survey has revealed that BTS had been the #1 most tweeted-about musicians within the U.S. for the fourth 12 months in a row. The group beat out Kanye West, Beyonce and Drake for essentially the most mentions on the social media platform in 2020. 4 of the highest ten musicians on the checklist had been Ok-pop teams, edging out heavy hitters from 2019 like Ariana Grande, Justin Bieber and Billie Eilish.
As anticipated, BTS additionally dominated the extra particular Ok-pop lists on Twitter, rating because the primary most talked about Ok-pop artist on the earth for 2020. BTS’ hit track “Dynamite” was additionally the most-mentioned Ok-pop track on the social media platform.
Twitter checked out knowledge from issues like mentions of band members, band names and common fan hashtags used over the course of the calendar 12 months in 2020. Whereas BTS, and plenty of so-called “Ok-pop” teams, have crossed over into the mainstream music scene, Twitter nonetheless calculates Ok-pop mentions individually, as a result of style’s reputation on social media.
When it comes to Ok-pop, BTS was the primary Ok-Pop artist on Twitter, adopted by NCT, EXO, Blackpink and GOT7. Rounding out the highest ten: TREASURE, Seventeen, Tomorrow x Collectively, Twice and Ateez. All of those teams launched new initiatives in 2020, including to their mentions. TREASURE additionally tops the checklist of “Ok-pop artists to observe in 2021,” as knowledge exhibits that they had been the fastest-rising Ok-pop act in 2020.
When it got here to the preferred songs on Twitter, BTS held down the highest 4 slots, with “Dynamite,” “ON, “Black Swan” and “Life Goes On” being their most tweeted-about tracks. GOT7 had the quantity 5 monitor, with “Breath.”
It goes with out saying that Ok-pop continues to win over new followers the world over. The brand new report reveals that there have been 6.7 billion tweets about Ok-pop in 2020 – a ten % improve from 2019. Extra proof of Ok-pop’s world dominance: essentially the most Ok-pop exercise got here from Indonesia and India, adopted by South Korea, the Philippines and the U.S. The report additionally exhibits a surge of curiosity from international locations like Brazil, Spain, Turkey, France, and Saudi Arabia.
Past music, Ok-pop idols and followers additionally got here collectively on Twitter final 12 months for social good. The second most-Tweeted hashtag of 2020 was #BlackLivesMatter, and Twitter says the Ok-pop group mobilized to assist amplify the hashtag the world over. Ok-pop followers additionally made information once they took over the #WhiteLivesMatter hashtag final June, spamming it with fan cams of their favourite artists as an alternative.
It wasn’t simply posting both — the Ok-pop group on Twitter additionally helped to boost funds for vital causes, via initiatives like #MatchAMillion, the place BTS followers (a.okay.a. ARMY) matched the group’s $1 million donation to Black Lives Matter.
Twitter says the #KpopTwitter hashtag “gave followers one other approach to keep linked and categorical their views on broader points in society.”