An Ode to Tom Ford’s Gucci Designs


At this time, we laud Gucci for its eccentric tackle quirky ’70s bohemia. Maximalist ruffled sheer robes, trompe l’oeil pussy bows, and ironic suiting renditions characterize Alessandro Michele’s Milanese collections of at this time, however that wasn’t at all times the case. Earlier than Tom Ford was Tom Ford as we all know him at this time, he redefined the home of Gucci within the ’90s with a heavy dose of glamour and intercourse attraction.

Although Gucci has been round for many years, every designer’s tenure produced a radically totally different aesthetic signature. Although not technically required, the business expects newly appointed designers to fold a home’s historical past into present collections, even when they shake up the final look—simply ask Hedi Slimane of his first assortment at Celine. Critic Cathy Horyn recounts for The Minimize that Gucci was recognized for his or her equipment, however the ready-to-wear lacked its personal narrative, offering Tom Ford with the blessing and curse of a moderately clear slate to work with till his departure in 2004.

tom ford gucci

Photograph: Getty

After discovering his footing in 1994, Ford’s new Gucci was as provocative because it was glamorous. This was wearable intercourse attraction with a luxurious spin. The pants barely clung to the fashions’ hips. Necklines plunged to navels, and sheer cloth left little to the creativeness. The campaigns featured steamy settings and even as soon as depicted pubic hair shaved within the iconic GG brand—the general public had a match at that one. In parallel to the increase of the celeb purple carpet, Ford garnered respect at awards exhibits, dressing ladies from Charlize Theron to Nicole Kidman in Grecian-like numbers that celebrated the human determine.

Within the ’90s, Miuccia Prada was making trend mental along with her interpretation of “ugly” trend. Right here was a younger American boy in Milan doing the precise reverse with attractive, slinky separates that had been, for lack of a greater phrase, scorching. In line with Horyn, “Revenues within the first 9 months of 1995 doubled, to $342 million, over the earlier 12 months.” He made the stuffy gate-kept thought of luxurious seem attractive and fascinating.

tom ford gucci

Photograph: Courtesy of Condé Nast Archive

tom ford gucci

Photograph: Marcio Madeira

tom ford gucci

Photograph: Courtesy of Condé Nast Archive

The references to that period in popular culture at this time are additionally prolific. Rihanna lately donned an iconic match from the spring ’99 assortment. The Kardashians are additionally followers of resurfacing the outdated collections. Regardless of his new route for the model, Michele referenced that iconic purple velvet swimsuit worn by Gwyneth Paltrow circa 1996 in his current “hacks” fall ’21 assortment, and you’ll see nods to the aesthetic within the occasional trendy Michele look, as nicely. Actually, every thing seems to be so contemporary that I’ve turned by myself The Realreal alert for Tom Ford–period Gucci. In the event you’re , we extremely suggest perusing by means of archival runway imagery; in any other case, store our edit of classic Tom Ford for Gucci items under.





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