Advert Of The Day: Ford Goes Night time Swimming In Ethereal Pickup Truck Movie

Once you consider pickup vans you may think dusty tough terrains and rugged outdoorsy-type individuals, proper? Ford and AMV BBDO have utterly flipped this stereotype on its head and developed a gorgeous and serene brief movie to seize the depths of their new Ranger truck.

‘Night time Swimming’ options beautiful underwater scenes of individuals wading the waters one night in what, at first look, seems to be a pool. Viewers witness the buddies gliding round as ethereal lights shine throughout them, illuminating the air bubbles and making all the pieces seem to glitter. Because the group dips out and in of the waves, it turns into clear that they’re really in a lake surrounded by Ford vans with the headlights on.

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“The conference for pickups is to indicate tough terrain and hard masses, however Ranger has one of the best wading depth within the class,” stated Martin Loraine, author and deputy government inventive director at AMV BBDO.

“Displaying it driving by means of deep water felt proper creatively, but in addition makes it stand other than different pickups.”

Directed by Adam Berg at Smuggler, the movie was shot each in a inventive studio and on location in Romania in late summer season.


“Ford Ranger is the No. 1-selling pickup truck in Europe as a result of, as a product, it stands head and shoulders above opponents,” added Peter Zillig, director of promoting, Ford, Europe.

“Our technique was to create a marketing campaign that may outperform typical pickup truck promoting. The end result is a surprising demonstration of the Ranger’s class-leading wading depth, simply one of many capabilities that make it the pickup.”

The Pan-European spot may also be supported by TV, VOD, YouTube, social media, digital out-of-home (DOOH), out-of-home (OOH) and a print marketing campaign shot by photographer Benedict Redgrove.

Ford: Night time Swimming by AMV BBDO

By Ford

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