Ford Australia says it’s but to resolve when it’ll reopen the order books for the Mustang whereas it fills the prevailing buyer backlog. There’s additionally an opportunity some clients might again out of the deal as soon as the brand new mannequin is unveiled in a fortnight.
Buyer orders for the 2023 Ford Mustang stay closed in Australia till the corporate can clear a backlog of orders for the runout mannequin.
In an interview through the media preview for the Ranger Raptor, the boss of Ford Australia, Andrew Birkic, advised Drive: “We needed to shut the order books for the Ford Mustang as a result of we now have larger ranges of demand versus provide.
“We felt the perfect strategy for the client was to simply maintain orders and allow us to work by way of the order financial institution. Then we’ll reassess opening up Mustang orders once more, primarily based on provide and demand.”
Mr Birkic mentioned the current-generation Ford Mustang remains to be in manufacturing. Nevertheless, the worldwide launch of the subsequent mannequin is in two weeks.
“We paused orders because of provide challenges, not as a result of there’s a new one about to be unveiled,” mentioned Mr Birkic.
“We’re taking this one step at a time. Let’s get by way of the orders we now have, then we’ll reassess whether or not we open up orders once more and what number of we’d herald.”
When requested what number of Mustang orders Ford was already holding for the runout mannequin, Mr Birkic mentioned: “We’re not sharing that stage of element.”
When requested if Ford was frightened some consumers would possibly again of the deal and watch for the brand new mannequin, Mr Birkic mentioned: “That might be the case. In the end clients will make that call.
“As a result of it’s a worldwide reveal, everybody’s going to have that stage of data on the brand new Mustang – after which clients will begin to make these choices. For now, our precedence is to simply work by way of our backlog.”