2021 Ford Bronco reservation system paused efficient instantly


Combating manufacturing challenges and shopper demand, Ford Motor Co. now not is accepting on-line buyer reservations for its all-new, full-size 2021 Bronco, because the automaker had been for the reason that launch of the high-profile SUV a 12 months in the past, the Free Press has realized.

Ford despatched a memo to dealerships final week titled “particular announcement” saying “Bronco Car Reservation Paused.”

The Free Press obtained a duplicate of the memo, which stated: 

“Primarily based on Vendor Council suggestions, efficient Monday, August twenty third, Ford has paused the creation of recent reservations for Bronco autos. The choice to pause reservations is as a result of excessive variety of Bronco 2 and 4-door mannequin orders and present commodity constraints.

“Clients are inspired to work instantly with their supplier who can assist with the ordering course of, supply timing expectations, and construct specs. For instance, sellers can finest information if a buyer could possibly get a inventory automobile that’s already constructed or scheduled. As a result of excessive variety of orders, supply of Bronco autos positioned at present will lengthen via (the) 2022 calendar 12 months.”





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